Fractional finance leadership for consumer brands in growth mode. The bigger the stakes, the less you can afford a guess. Let's turn your numbers into decisions you can stand behind.
You can hire someone who just gets the job done.
Or a thought partner who helps you build the business.
Your hardest calls get run through a mental model, not a hunch. First principles to rebuild the problem, the constraint that actually matters, sunk costs left behind. And relentless prioritization, so you focus on the few numbers that move your business and tune out the noise.
Every model answers a question you're facing: hire or wait, launch or hold, raise now or later.
No cash surprises. Clear line of sight on where cash lands months out, so you move early, while you still have options.
Most strategy dies in a doc. I stay with you, keeping it measured and on track, so the plan turns into results, not another file in a drive.
I've seen firsthand how much finance can make or break a brand. It can be the quietest function in the building, closing books and reporting on a past you can't change. Or it can be the engine: moving in tandem with growth, living and breathing on grounded potential. For 16 years, I've built and thrived in that second kind.
Most recently, on the founding team at Aerflo as SVP of Finance and Operations, effectively its CFO, I helped raise $15M+ across equity and debt and led the company through its exit. The work behind that is always the same: a model your board actually trusts, cash run as a strategy, and an operating cadence where every decision ties back to a number you can move on. When a founder can't see around the next corner, that's exactly where I come in.
A quick call to see where I can help, and whether we're a fit.
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